Service Offering Overview
Agencies without a dedicated data team can immediately expand their value proposition by partnering with MashMetrics. Through our Analytics Maturity Roadmap-as-a-Service, we help agencies’ clients move from fragmented, ad-hoc data reporting to sophisticated dashboards, integrated insights, and ROI-focused predictive analytics.
This program is designed for organizations with mid- to high-six-figure monthly marketing budgets, where improved measurement, attribution, and storytelling have a direct impact on pipeline growth and client retention.
Structure of the Program (6–12 Months)
Phase 1: Foundation & Quick Wins (Month 1–2)
- Audit & Installations: Review current tracking across GA4, GTM, ad platforms, CRM, and eCommerce systems.
- Data Quality Setup: Standardize channel definitions, UTM rules, and developer guidelines.
- Quick Wins: Fix broken tags, implement basic alerts, and align KPIs.
- Outcome for Agencies: Immediately show clients improved visibility and cleaner data to build trust.
Deliverable: Digital Analytics Tracking Plan
Phase 2: Centralized Reporting & Single Source of Truth (Month 2–3)
- Data Integration: Begin automated pipelines for ad, web, and CRM data.
- Unified Dashboards: Launch initial descriptive dashboards (what happened).
- Diagnostic Layer: Intake questions around “why” performance changes occur.
- Outcome for Agencies: Provide clients with real-time performance snapshots, positioning the agency as a data-driven partner.
Deliverable(s): Digital Analytics Data Collection Plan, Integrated Warehouse and Dashboard
Phase 3: ROI Dashboards & Storytelling (Month 3–5)
- User & Purchase Data: Connect marketing spend to customer behavior and revenue.
- Advanced Dashboards: ROI, ROAS, CAC, and LTV integrated by brand/product line.
- Data Storytelling Workshops: Guided sessions to help agency strategists interpret dashboards and build data-backed campaign narratives.
- Outcome for Agencies: Elevate reporting beyond vanity metrics — give CMOs and executives compelling stories tied to outcomes.
Phase 4: Integrated Insights & Predictive Prep (Month 5–7)
- Refinement: Automate recurring reports, optimize dashboards with universal views.
- Cross-Channel Attribution: Connect campaign spend to revenue more precisely.
- Predictive Questions: Begin testing models (e.g., “Which audiences are most likely to convert?”).
- Outcome for Agencies: Differentiate by helping clients anticipate outcomes, not just measure them.
Phase 5: Predictive & Continuous Optimization (Month 7–12)
- Predictive Models: Implement churn prediction, lead scoring, or marketing mix modeling.
- Conversion Optimization: Use insights to improve creative, targeting, and spend allocation.
- Executive Reporting: Provide data narratives for board decks and investor updates.
- Outcome for Agencies: Become indispensable to client leadership by tying marketing activity to financial results.
Why Agencies Can Resell This
- White-Labeled Expertise: Agencies present dashboards, insights, and predictive reports as part of their service suite.
- Revenue Upsell: Package as a 6- or 12-month analytics retainer alongside existing creative or media services.
- Proof of ROI: Clear attribution and data storytelling directly help agencies win new accounts and retain existing ones.
Resell Agreement Options
- 6-Month Engagement: Foundation through ROI dashboards (Phases 1–3).
- 12-Month Engagement: Full roadmap including predictive analytics (Phases 1–5).
- Flex Model: Agencies can start with 6 months, then extend into predictive modeling if client budgets and needs align.
✅ Deliverables for Agencies’ Clients:
- Audits & setup documentation
- Automated data pipelines
- Branded dashboards & reports
- Predictive modeling pilots
- Executive-ready insights decks
✅ Deliverables for Agencies:
- White-labeled collateral
- Training on dashboard storytelling
- “Agency ROI Boost Kit” to help pitch new deals